For Front-End of Innovation, Product Strategy, and Marketing Professionals
Learn How to Understand and Use Jobs-to-be-Done to Increase Your Product Launch Success by 5-6X This Year
So you can discover real customer insights and turn them into winning products, with absolute certainty!
Tony Ulwick - CEO of Strategyn
Mike and I have engaged in many conversations that I've found intellectually stimulating. I enjoy working with him immensely. While at Strategyn he applied his knowledge of Jobs Theory and ODI to help Strategyn create its online education and certification platform, which we consider crucial to Strategyn's future success. In addition, Mike helped simplify and accelerate the use of ODI by co-creating the JTBD + ODI canvas. Mike is a constant and valuable source of insight. A great addition to the team.
Jim Kalbach - Author - The Jobs to be Done Playbook
This masterclass is not only a leading example of powering JTBD with AI, but also a leading example of how AI can completely change how you do business. Mike has spent a lot of time putting his prompts together, and getting access to his advanced thinking helped me design better prompts of my own. I can heartily recommend this course.
Many companies face this challenge: flashy marketing and polished visuals can’t compensate for approaches that simply don’t work. And the one method that does work? It often requires learning a complex system that no one wants to deal with.
I'd like to help you out by offering you this FREE set of JTBD Strategy Stacks that you can skim over, or dive into deeply (when needed). It's a great place to start before you take the next step into re-engineering something that no one really wants you to know how to do.
9 Stacks and 99 topics overall
There are three layers with Core and Supporting Principles, Stacks beneath those, and the specific topics for each stack
Layers are perfect for creating dynamic presentations or study guides. More depth is being added to them daily.
